Penny Deming, CSA - Founder
Penny brings a wealth of experience and knowledge to the world of life insurance, living benefits and investments. She began her financial services career in 1992 and worked in sales before joining RBC Insurance in 1994 where she was charged with building a career sales team of advisors to represent RBC Life Insurance Company products to individuals, families, and business owners. While there she opened the only new office for RBC in the Valley where she won many notable awards, including top Branch Manager in Canada, top branch for recruiting and sales, team building and innovation for several years running. Penny has been responsible for recruiting, developing and training many top producers for the RBC career sales team. She has been actively involved in all aspects of working closely with her partners and leveraging relationships within a large financial institution.
Through her many years working as an agency manager, Penny witnessed a growing number of women entering the workforce, yet did not see a shift in services tailored to meet their needs. In addition, Penny's own personal challenges of being an only parent, allowed her realize the importance of women's financial independence.
SHE knows....helping women and their families find financial serenity
penny@shefinancialgroup.com
www.pennydeming.com
